Italy’s victory in 2006 was a display in emotions that could have generated enough vigor to revitalize the mammoths. Last-grasp feats, acts of impulses mixed with pulsating hearts and tears of both joy and sorrow swapping places and spreading from the pitch to the stands quicker than Bolt in sprint marked the first time in company history that a PUMA sponsored team had won the World Cup™.

Forever grateful to be part of the long-standing tradition that is avid Italian football, we all just had to take a breather and reflect for a moment what the h**l just had happened. The decades of history, sweat, and fanfare. Italian victories so delicious and memorable passed on through the generations, orchestrated in a way that even wizards could conduct, and secured within a vibrant, national history that still echoes four years after.

The Italian Football Federation (FIGC) and PUMA have plans to continue their successful partnership beyond the 2014 World Cup™. PUMA will be the technical sponsor for apparel and equipment to the associated Men’s and Women’s National Teams. With these teams, come the players that bring the PUMA brand to life.

Players like Buffon and Camoranesi – individuals who bring personality to the pitch and possess a steadfast nature that takes the team to victory. Together, we’re one big family wearing blue. Some of us have the Italian flag painted across our faces. All of us have the game in our hearts.

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